In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.

The United States and Canada

This will grow their green energy profile by 40%, giving them an extra spinmaya casino 1.6 gigawatt of clean energy, the company said. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. In February 2010, the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.

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Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million. This initial investment served as a motivation to incorporate the company to be able to use the funds. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. Google's other ventures outside of internet services and consumer electronics include quantum computing (Willow), self-driving cars (Waymo), and transformer models (Google DeepMind).

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The outage, attributed to a cloud service error and not a cyberattack, prompted a joint apology from UniSuper and Google Cloud executives, who assured members that no personal data was compromised and restoration efforts were underway. The project was canceled in December following the backlash it garnered both externally and internally within the company. In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.

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On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for "promoting its own shopping comparison service at the top of search results". Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. Other Palestinian employees have described an "institutionalised bias" within the company.

Products and services

A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. In 2023, Google released NotebookLM, an online tool for synthesizing documents using Gemini. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.

• In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests.
• In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees.
• On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc.
• Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters.
• According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%.

After the success of its original service, Google Search (often known simply as "Google"), the company has rapidly grown to offer a multitude of products and services. It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands. The developer, Google, indicated that the app’s privacy practices may include handling of data as described below. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Department of Defense announced that Google had received a $200 million contract for AI in the military, along with Anthropic, OpenAI, and xAI.

• The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market.
• Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.
• On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps.
• In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations.
• Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.
• Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.
• Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers.

Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland". There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. In September 2025 Google opened their £735m AI Centre in Waltham Cross, Hertfordshire and announced their plans for £5 bn investment in AI research, in the same month that Alphabet reached market capitalisation of $3 trillion. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. These data centers allowed Google to handle the ever-changing workload more efficiently.